"Creating name recognition and finding an innovative way to stand out has become a growing challenge for practitioners trying to make a name for themselves amid an influx of newcomers. Being able to connect with buyers and sellers on a first-name basis in the age of the Internet is seen as a big advantage... Local residents say it gives the impression that they already know the practitioner, even though they've never met."
~ Hartford Courant (CT) |
"As the old saying goes, 'When times are good, you should advertise; when times are bad, you have to advertise.' In other words, advertise all the time... Increased competition makes personal branding and exposure all the more critical to individual success."
~ Bruce Beham in THE REAL ESTATE PROFESSIONAL
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